We saw the opportunity to design a sharper lens, so we did it–improving GoPro's already highly regarded image quality. We saw that we could make the HERO3+ significantly smaller and lighter while at the same time increasing battery life 30%. We took the world's best-selling ultra compact camera and made it better because we're relentless in our pursuit of delivering the best possible user experience to our customers. "The HERO3+ illustrates GoPro's commitment to innovation. We are always excited to see what GoPro is working on next," remarks award winning producer, Mark Burnett. GoPro has allowed us to capture and share fascinating new perspectives that previously weren't possible or were too costly, which in the end makes for better story telling. "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible.
The National Academy of Television Arts & Sciences recently awarded the HERO3 camera an Emmy for its contributions to filmmaking and television production.
In addition to being the best-selling camera globally in consumer markets*, GoPro's HERO3 camera has also been the best-selling camera to professional production companies, on a volume basis. An average of three GoPro "tagged" videos are uploaded to YouTube every minute, and GoPro is used by the world's leading production companies to help produce some of today's most engaging film and television content. The result is a surge of immersive user-generated and professional content made possible by the versatility and affordability of GoPro's cameras and accessories.
GoPro has enabled a new era of self-documentation whereby people can now easily wear or mount miniature ultra wide-angle GoPro cameras to record themselves doing just about anything, anywhere. Prior to GoPro, it was very difficult for anyone to capture content of themselves doing anything without having the help of someone else to film them. GoPro is enabling people to capture and share life experiences in a way that was never before possible. The HERO3+ line of cameras and accessories are now available at and at select retailers worldwide. In addition, GoPro announced several new mounting accessories that further enable immersive content capture during any activity. These upgrades, combined with an improved lens and convenient new video capture modes, produce the most advanced and easy-to-use GoPro, yet. SAN MATEO, CA (October 1, 2013) – GoPro today announced the availability of its new HERO3+ line of cameras, featuring a 20% smaller and lighter design and 30% better battery life than previous models. GoPro Enables New Era of Personal Content Capture & Sharing GoPro® Launches HERO3+®: A Smaller, Lighter Evolution of Best Selling CameraĪ Smaller, Lighter Evolution of Best Selling Camera The previous flagships now retail for $329 and $249 respectively. The Hero3+ will be available starting this week, with prices starting at $299 for the Silver addition, and $399 for the black. So, all that's left is for you to get 30 percent better at your daredevil activity of choice for 30 percent longer, and we're all even.
The Silver edition gets some love, also, with 1080p now possible at 60fps, and 720 at 120 fps. Despite all of these additions, and the smaller form, it's claimed that your new GoPro will potentially offer up to 30 percent extra battery life, too. Other improvements include a new auto-low light mode that will adjust the frame rate on the fly, revised audio internals, four times faster WiFi and wireless camera updates via your phone. Feature-wise there's a new 1080 "SuperView" mode which takes footage from 4:3 aspect ratio, and presents it in an immersive 16:9 view.
There are also improvements to the optics, which GoPro claims gives a 33 percent increase in image sharpness, while reducing artifacts by a factor of two. The flagship Black edition is now 20 percent smaller - no mean feat if you've seen the existing model. The king of the action cams has just announced the GoPro Hero3+. If you were thinking it's about that time of year that we might see a new GoPro, then you'd be right.